Works
Work shaped by clarity.
Five complete systems. Each story follows the pressure, strategic choice, identity logic, launch surfaces, and evidence that moved the brand forward.
05
Flagship systems
04
Core services
01
Clarity process
01
Connected partner
Newest case study
2026
Small Fry Labs
Big ideas.
Built right.
Brand strategy, identity, merchandise, and a small-batch commerce concept for an AI software engineering lab built around ownership, clarity, and practical scale.
Brand Strategy
Brand Identity & Guide
Product Launch Merch
2022
Strategy / Identity / E-Commerce
Doctor’s Biome
A full rebrand and Shopify rebuild connecting strategy, identity, product labels, original photography, print, fulfillment, e-commerce, paid acquisition, social, and customer support for a liquid probiotics company.
2018
Strategy / Identity / Packaging
Death Wish Sauces
Naming, identity, packaging, and commerce for a Florida sauce moving from word-of-mouth to first-batch orders.
2019
Strategy / Identity / Commerce
Raw Paaw
A complete identity, packaging, and Shopify system that turned a name into a direct-to-door pet nutrition brand.
2020
Identity / Apparel / Website
United States Burger Service
A flexible identity, merchandise, print, and website system built to keep pace with a founder-led Miami burger brand.
2021
Strategy / Identity / Hospitality
Lake Mary Pub & Tiki Bar
Strategy, illustration, hospitality collateral, and an events-first website for Lake Mary's oldest pub and its outdoor tiki experience.
Your next system
The work begins before the logo.
Book Strategy to define what the business needs to prove before identity, website, packaging, or growth assets are built.