\ Strategy / Identity / Wellness
Doctor's
Biome
A scientific wellness company rebuilt as one clear system across strategy, identity, product labels, print and shipping, original photography, a complete Shopify storefront, paid acquisition, social, and customer support.
\ The mandate
The founders had a sophisticated liquid probiotic product, important research, and sensitive customer needs. The brand needed to make each of those strengths easier to understand.
Make a complex product easier to understand, trust, and operate.
We began with strategy, clarifying the audience, product hierarchy, and the role Doctor's Biome could own in a crowded wellness market.
The visual and operational work then moved together: one identity, one label architecture, one digital experience, and a better path through customer support.
\ The identity
Science needed a calmer signal.
A circular ecosystem mark, quiet typography, and a grounded forest palette reframed the company around balance rather than wellness noise. The system could feel clinical without becoming cold.
01 / #374d35
02 / #e6dfd5
03 / #3c3c3b
04 / #f7f8f4
\ Product architecture
One label system. Three products.
Gut Health, Women's Health, and Medical Food needed clear distinction without losing family recognition. Color, naming, hierarchy, and shared structure did the work together.
\ Original photography
Black Bambu directed a focused product session with two photography affiliates. The resulting library gave the new identity credible, ownable imagery across commerce, education, campaigns, and social content.
Evidence needs atmosphere.
\ Print and fulfillment
The identity moved into the physical moments around the product: education before purchase, cartons at retail, and a branded arrival at the customer's door.
The brand had to work in hand.
Tracked print performance
3x
Trifold-attributed sales rose from $753 to $2,237 across comparable annual periods. Tracked orders from the brochure went up 3x in the first month.
\ The website rebuild
Rebuilt to showcase the brand & trust.
This was a full commerce rebuild, not a visual reskin. We planned the site architecture, wireframed the core journeys, designed the responsive interface, and built the Shopify experience around education, trust, and purchase.
01
Architecture
Product discovery, education, proof, accounts, support, cart, and checkout were mapped before visual design.
02
Wireframes
Six core page types established hierarchy, reusable sections, and the path from research to purchase.
03
Interface
The identity became a responsive commerce language for scientific detail, reassurance, and action.
04
Shopify
Products, subscriptions, reviews, editorial content, accounts, support, cart, and checkout became one storefront.
From plan to production
The interface answered different questions at every stage without making the customer learn a different brand on every page.
\ The page system
Six core journeys. One language.
Positioning, product discovery, subscriptions, scientific education, customer proof, founder credibility, and editorial search content were designed as parts of the same system.
Home
Positioning / certification / best sellers
Product
Education / subscription / reviews
Collection
Product family / filtering / comparison
Reviews
Customer proof / physician trust
About
Mission / founders / clinical team
Editorial
Education / search / retention
\ Launch stewardship
A unified online experience.
The Shopify storefront became the source of truth for product education, subscriptions, and support. Social content had a clearer role: keep the product useful between purchases and return customers to one consistent destination.
Commerce to retention
The website answered the purchase. Social provided trusted testimonials.
Visit website\ Verified performance
This was not a cosmetic rebrand. The work stabilized recurring revenue, expanded acquisition, and rebuilt the brand, website, product experience, and support operation as one commercial system.
From declining subscriptions to durable growth.
01 / Leadership and execution
Shawn led brand strategy, product management, QA, the Shopify rebuild, and Google Ads. The Black Bambu team extended the system through social media, photography, packaging, and print.
02 / Company-wide return
Annual sales rose 49%, then another 23%: approximately 84% growth across two measured years. Subscription revenue, which had been declining before the engagement, rebounded 67% in year one and grew another 36% the following year.
Total annual sales
Approximately $266K more in annual sales than the pre-engagement comparison year.
+84%
~$317K
2021-22Pre-engagement comparison
$472.5K
2022-23+49% year over year
$582.8K
2023-24+23% year over year
Subscription revenue
A declining recurring-revenue channel recovered, then continued growing.
+126%
$120.4K
BaselineSubscriptions in decline
$201.1K
Year one+67% rebound
$272K
Year two+36% continued growth
+47.5%
Google-driven sales
+80%
Google Ads clicks
+59%
Google Ads impressions
4.53x
Google Ads ROAS
Google Ads year-over-year report / Mar 15, 2022-Mar 15, 2023 vs. Mar 15, 2023-Mar 15, 2024 / Sales $59,390.75 to $87,622.54 / Spend $18,185.69 to $19,362.20
+84%
Two-year annual sales growth
Shopify annual total sales rose 49% to $472.5K, then another 23% to $582.8K across the displayed comparison periods.
+126%
Subscription recovery
Subscription revenue reversed its decline, growing from approximately $120.4K to $201.1K (+67%), then to $272K (+36%) across the two years.
+47.5%
Google-driven sales
Google-reported sales increased from $59.4K to $87.6K while spend increased only 6.5%, improving estimated ROAS from 3.27x to 4.53x.
Shopify Analytics / Feb 15, 2021-Feb 14, 2022 compared through Feb 15, 2024 / Google Ads report / Shopify channel attribution / Company-wide figures reflect the executed work of Black Bambu
\ Support automation
A modern support system
Customer support became part of the brand experience, not an operational afterthought.
For customers with sensitive product questions, we designed a clearer support path and automation system. The work reduced repetitive administration while preserving a careful human tone. A library of questions, answers, and a chatbot helped elevate common issues.
\ Concluding proof
Formal recommendation / 2022
Operating return
Lower support hours, higher satisfaction, and lower application spend.
Leadership trust
Founder-reported 1% interest tied to a future company sale.
“The results of Shawn's work have reduced our employee support and administrative hours per week, increased customer satisfaction, and reduced our monthly application spend.”
\ Next move