
Guerito’s
Illustration and brand character carried into menus, print, and apparel.
Explore the menu identity workFood & hospitality / Clarity + Branding
Strategy and identity for restaurants, cafés, bars, and food founders ready for their next chapter. Define what makes you worth choosing, then build the brand to express it.
Strategy + brand identity / Starting at $4,000

Selected client work. Applications beyond core identity are scoped separately.
Restaurants / Cafés / Bars / Food businesses
A neighborhood pub, a counter-service restaurant, and a food product have different reasons to be chosen. We start with the guest, the offer, and the place your business occupies, then translate that direction into a core visual identity.
The strategy and identity package starts at $4,000. Menus, packaging, signage, apparel, websites, printing, and other applications are separate scopes. We plan those around the way guests discover, order from, and remember your business.

Illustration and brand character carried into menus, print, and apparel.
Explore the menu identity work
Brand development, website, and printed pieces that carry the restaurant experience beyond the room.
Explore the restaurant brand workThese examples show broader engagements. They do not define the deliverables included in the core strategy and identity package.
Selected client work
From the founder's first idea to the details customers carry home.


A flexible identity, merchandise, print, and website system built to keep pace with a founder-led Miami burger brand.

Strategy, illustration, hospitality collateral, and an events-first website for Lake Mary's oldest pub and its outdoor tiki experience.
These case studies show broader client engagements. Applications and production beyond the core brand identity are quoted separately.
Purpose, audience, positioning, and brand attributes, brought together in your Clarity Doc.
A primary logo, supporting variations, typography, color, and a connected visual direction.
Brand guidelines and final logo assets that give your team a consistent starting point.
Yes. We start by understanding what already works and what needs to change. Your proposal will define whether that calls for refinement or a new identity.
The $4,000+ package covers strategy and the core brand identity. Menus, packaging, signage, merchandise, websites, and production can be scoped separately around your launch.
Timing depends on the scope, your starting point, and availability. Share your target date in the inquiry and we’ll agree on a schedule before work begins.
Shawn reviews your business, needs, and timing, then replies by email with the next step toward a scoped proposal. Sending a brief does not book a paid session or take payment.
Your next chapter
Opening something new, launching a product, or giving an existing business its next chapter? Tell Shawn a little about it.
Strategy + brand identity from $4,000. No payment here.
Request a package proposal.
Strategy + brand identity from $4,000. No payment here.