Guerito’s / Brand Identity Kit
A menu full of character.
Custom lettering. Food with personality. A look that travels from the placemat to the billboard to the shirt. For Guerito’s, we brought the story behind the food into every piece.
Let’s talk about your projectIdentity / Illustrated menus / Print + apparel
The story starts here.
A food concept.
Its own visual voice.
Guerito’s needed an identity that embraced the concept and story behind the food. We developed a custom wordmark and a family of expressive illustrations, giving the menu and the wider brand a shared character.
From the first idea to full production, Black Bambu brought the pieces together.
Made for the menu
At the table.
At billboard scale.
The menu was designed to work across placemats and the billboard. Custom illustrations made individual dishes part of the story, while a consistent layout and lettering kept the larger system connected.
- 01
A recognizable signature
Custom wordmark and typography with the same personality as the food concept.
- 02
Illustrated menu items
Distinctive food artwork that gives each part of the menu its own presence.
- 03
Formats that work together
A scalable menu system adapted for placemats and a much larger billboard format.
Designed. Printed. Worn.
The team wears
the story, too.
Soft BELLA+CANVAS shirts, decorated with Guerito’s custom look, brought the team into the same visual story. The identity carried through the menu, the larger display, and the apparel.
A complete look, carried from concept into production.
For your next food concept
Brand Identity Kit.
Built around your menu.
Bring us the idea and the food behind it. We’ll define the identity, illustration, menu formats, and production your concept needs — with a clear scope for the work.
Custom project quote. Your proposal confirms the illustration scope, menu formats, print sizes and quantities, apparel, revisions, timeline, and investment before work begins.
A simple place to start
What are you
serving next?
A 15-minute introduction to understand your concept, what you have ready, and what you need to bring it to life.
Share your timing, decision-maker, and working budget. Send your brief, then choose a time on the discovery-call calendar. We’ll confirm whether a defined project proposal or paid strategy work is the right next step.
No payment here / No obligation to proceed
Meet Shawn NicholsonPrefer email? shawn@blackbambu.comAlready have your artwork? Request a print quote.