THE MISSION

With just a name picked out, Raw Paaw needed an identity first. Followed by a clean and modern approach design to reflect the product.

Once the branding was complete, it was time for the business to imprint itself on the web. Must haves included a high tech ecommerce website and social content.

DESIGN + BRANDING

The design concept started with the personal photo of a bulldog. After a couple rough sketches, I put together a mood-board of a collection of inspiration artwork that represents a clear vision of the artistic style.

At first a super realistic version of a bulldog with its tongue hanging out from the personal photo, it was quickly scrapped for a simplistic outline. I began created different silhouettes from bulldog pictures capturing different angles and positions. Ultimately a full body bulldog with an alert stance hit the mark. From that point, the bulldog evolved into a couple variations of the logo that could be utilized in different formats.

COLOR PALETTE

The colors came next. Using my favorite material palette, I choose a nice bright red, and accented the brand with classic white and pure black. Clean, simple, pure - not much else to say about it. For accent colors, 10% shades of colors were applied to match the palette.

TYPOGRAPHY

For titles and heading I chose Fredoka One. It's a big, round, bold font that is perfect for adding a little fun to any headline or large text. Because what's more fun than playing your furry sidekick!

For the body and descriptions, Rajdhani was a complementary fit.

The squared and condensed appearance may be interpreted as technical or even futuristic, exactly what Raw Paaw diet represents - THE FUTURE! It's corners are slightly rounded, giving stroke-endings a softer feeling, vs a rigid display.

PRINT + PROMO ITEMS

The package container for the raw food was already in production, but we needed to update the label designs to reflect the branding and targeted market (dog or cat). Knowing it's a refrigerated / frozen product a permanent label was needed for the design, I recommended the premium white BOPP labels with full color printing.

RAW PAAW - RAW DOG FOOD

With a variety of flavors and ingredients to choose from, the thought process was to create a label design that emphasized it was meant for dogs and clearly showcased the natural ingredients with NO FILLERS. Over a dozen different flavors were created and then further narrowed down to the best sellers.

RAW PAAW - RAW CAT FOOD

The raw cat food was secondary only due to the popularity of owners trying the raw diet for their feline friends, yet we created an equal amount of flavors and label designs to R&D. Showcasing one of the first cats trying the raw food diet, it too was focused on representing clean and healthy list of ingredients meant for cats.

MENU POSTCARD

The menu postcard was one of the first items to feature the two bulldog portrait. Once it was finalized the branding carried over into the labels and website marketing materials. Things are not always black and white, but the difference between raw mean and corn filled kibble is. These were mass produced to hand out at events and generate leads with a friendly pet smile.

BUSINESS CARDS

Printing dozens of label designs is costly, so a quality yet inexpensive option was chosen for the business cards. Silk laminated cards are still one of the best cards for first impressions; soft touch, quality thickness, and resistant to wear and tear.

PROMO STICKERS

What's branding without a sticker?! A 3" Premium Vinyl Oval Sticker was made out of the logo and every customer gets one with each order. Laminated and weather proof, it's the perfect addition to a laptop or car window.

CUSTOM SHIRTS

Uniform in the front, advertisement in the back. Choosing an ultra lightweight premium cotton blend shirt was the ultimate option for Sunny South Florida. Great for dog walks, hanging at the beach, and staying dry in the heat. Customized with silk screen printing, they double as a uniform and promotion item!